I’m Theo. A Designer & Developer Making the Web a Better Place.
I am a UX designer and digital communication expert with 4 years of experience in crafting intuitive websites and 3 years of experience in social media strategy. I specialize in building user-friendly presentation sites and landing pages while also managing e-commerce platforms. Beyond design, I help businesses enhance their online presence through effective communication strategies, social media management, and content optimization. My goal is to deliver digital experiences that attract, engage, and convert, ensuring a seamless blend of UX and brand storytelling.
my services
Website Design
I design websites that tell your story clearly, build trust with your audience, and turn visitors into customers. From the visual identity — logo, colors, and tone — to the structure and content strategy, everything works together to reflect who you are and what you stand for. It’s not just about looking good — it’s about making your brand feel right, online.
UX Design
Good design isn’t just about aesthetics — it’s about clarity, flow, and how people feel when they visit your site. I create websites that are intuitive, engaging, and aligned with your brand’s personality. The goal is simple: make it easy for your audience to trust you, understand you, and take action.
Branding & Logo
Your brand is more than a logo — it’s the feeling people get when they interact with your business. I help shape that feeling through thoughtful branding and visual identity that reflect your values and voice. From the logo to the colors and typography, everything works together to make your brand instantly recognizable and deeply memorable.
Content Strategy
Great content doesn’t just fill space — it speaks with purpose. I craft content strategies that help your brand communicate clearly, consistently, and with intention across every channel. On social media, that means telling your story in a way that connects, builds trust, and keeps your audience coming back.
Website Development
Whether you need a site built from scratch or customized from a well-chosen template, I make sure it works smoothly and looks great. I handle everything from setup to launch — so you can focus on your business, not the tech. And once your site is live, I’m here for updates, improvements, and ongoing maintenance to keep things running perfectly.
Built From Scratch
Starting from zero means full creative freedom — and a website tailored exactly to your brand’s needs. I design and develop every page with intention, making sure the structure, visuals, and functionality work perfectly together. The result is a unique online presence that feels like you — and works for your goals.
Choose a Premade Template
When time or budget is limited, a well-crafted template can be the smart way to go. I work with both WordPress and Webflow to help you choose and customize a template that fits your brand, looks professional, and functions seamlessly. It’s a faster, more efficient way to get online — without compromising on quality or style.
Maintenance & Updates
A website isn’t a one-time project — it needs care to stay secure, up to date, and running smoothly. I offer ongoing maintenance and updates so your site always performs at its best, whether it’s fixing bugs, adding new content, or improving functionality. You focus on your business — I’ll take care of the tech.
My Process
Define
Understanding comes first. I dive into your goals, audience, and challenges to uncover what truly matters and set a clear direction for the project.
Design
With a clear foundation, I create layouts, structures, and visuals that align with your brand and speak to your audience. Every design decision is made with usability, clarity, and intention in mind.
Refine
Design is a process — not a final product. Through feedback, testing, and iteration, I polish the details until everything feels just right.
Build
Once the vision is clear, I bring everything to life — clean, responsive, and fully functional. Whether from scratch or through a smart template, I make sure it works beautifully on every device.
Featured Work
Website design
Hair Salon Website – Premium Beauty Experience in Central Bucharest
For this project, I designed a modern, elegant website for a high-end hair salon with two locations in Bucharest. The site highlights the full range of services, an interactive price list, and embedded video content to reflect the salon’s atmosphere and quality. I structured the pages to clearly differentiate the two locations, making navigation intuitive for clients. With a strong SEO setup, the website quickly ranked in the top 3 search results for its main keywords.
Website Development
Fitness E-Commerce Website
I designed and developed a fully functional online store for a fitness equipment brand, featuring over 200 products across 10 well-organized categories. The website includes a smooth buying and delivery system, client account creation, and features to support customer loyalty. I focused on usability, clean product navigation, and clear calls to action to streamline the shopping experience. With solid SEO implementation, the site was optimized for visibility and long-term growth.
Website Design
BenyShowBar – Mobile Bar & Event Services Website
BenyShowBar is a dynamic show events company offering mobile bar services for all types of events. I designed the website with a clear, goal-driven structure — making it easy for visitors to go from discovery to reservation in just a few clicks. The intuitive navigation, bold visuals, and prominent call-to-action buttons help drive more inquiries and boost sales. The result is a vibrant online presence that reflects the energy of the brand and makes booking effortless.
Ready to Make Your Idea Come to Life?
I’m Available for Hire or FreelanceGet a Free QuoteMy PortfolioAbout Me
Hello! I’m Theo. I’ve Been Building Websites for 10 Years
Over the years, I’ve helped businesses turn ideas into clean, functional, and engaging digital experiences — from elegant service sites to complex e-commerce platforms. I combine strategy, design, and code to create websites that not only look good but actually work.
- ux design
- Web Development & Design
- SEO & Social
Years of Experience
Independent Projects
Team Projects
Experience
- 10+ years of hands-on experience in website design and development
- 4 years of UX design expertise, focused on usability and conversion
- Skilled in WordPress and Webflow, from custom builds to smart template customization
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SEO-focused approach that has ranked client websites in top Google search results
- 3 years of social media communication, including strategy and content for top institutions like BNR
Education
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Recognition
- User Experience UX Design – University of Arts London
- Conduct UX Research and Test Eartly Concepts – Google
- Create High-Fidelity Designs and Prototypes in FIgma – Google
- Foundations of UX Design – Google
- UX Design Fundamentals – Romanian Interaction Lab
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